Jeffrey Deitch is working with Uniqlo to create a series of artist made, low-priced products—the first ones won’t be clothing of any kind—that will be featured in boutiques within Uniqlo’s stores downtown in New York, the Business of Fashion reports:

“There is this vastly increased visual fluency, where people know so many visual images from what they can find on the internet,” Deitch says. “This feeds into interest and participation in the visual arts. You see barriers breaking down between music, art and fashion.”

The first iteration of “Art for All”, an ongoing partnership between Deitch and the Japanese apparel giant, will launch (in Uniqlo’s Soho and 34th Street stores only) as shop-in-shops on January 20, followed by a series of events led and curated by Deitch, including a lecture on January 26 at his gallery Deitch Projects and live screen-printing events with artists AIKO and Daze on February 4 and Tom Otterness and Jane Dickson on February 11 at the Soho store. The “Art for All” name is an homage to the artists Gilbert & George, who adopted the motto early in their career.