Art fairs 2021 take up the majority of the art market. In fact, according to the latest Art Basel / UBS report, sales from these events accounted for 40 percent of total dealer sales in 2019. So when the art fairs stopped last spring, galleries started looking for alternatives.
Since then, we’ve learned that there is nothing better than real when it comes to driving sales, connections, and conversation. There are high hopes that some art fairs may take place in person this year.
But they won’t necessarily look like your usual crowded convention center houses or happen on a regular schedule. Both the Manhattan Outsider Art Fair and BRAFA in Brussels take a relocation approach, with multiple venues scattered across cities. Frieze art fair 2021 Los Angeles, meanwhile, is leaving Paramount Studios in July in favor of a city-wide nomad format, although it will return to its traditional February dates in 2022.
Many digital fairs are still held, starting with the London Art Fair: Edit (January 20-31), Winter Show Online (January 22-31), and Artefiera (January 21-24). But for planning purposes, we stick to a strict list, provided for personal meetings only.
Frieze art fair 2021
The Frieze art fair 2021 is pleased to confirm the new dates for Frieze Los Angeles in 2021, which will now take place on July 26, 2021. The third edition of the art fair will also feature a new format. It will take place throughout the city, making the most of Los Angeles’s unique architectural history, locations and locations.
In addition, Frieze art fair 2021 Los Angeles will co-operate with the Frieze Viewing Room special edition, which will benefit from advanced digital features and reach a global online audience.
Led by newly appointed Director of the Americas and Content, Rebecca Ann Siegel, Frieze Los Angeles will bring together the world’s leading contemporary art galleries to celebrate the city as the world’s art capital. The strong commitment of the Frieze art fair 2021 to Los Angeles, its galleries, and institutions is reflected in the new dates and format. They offer the best opportunity to carry on the success of previous exhibitions.
In 2022, the Frieze art fair plans to return to its usual February dates. Frieze Los Angeles will implement the highest health and safety standards. The Frieze art fair 2021 will apply appropriate policies and procedures to ensure the safety of visitors, galleries, and staff.
The current year also marks the 30th anniversary of the Frieze art fair. It is going to be celebrated in February with three days of special digital programs dedicated to the arts and exhibitions.
Frieze takes gallery space on London’s Cork Street for ‘ambitious’ exhibitions
With the ongoing pandemic, Frieze art fair is going to lease two gallery spaces on London’s Cork Street in the Mayfair borough. The magazine publisher and fair organizer used the premises at 9a and 9b Cork Street on a temporary basis during Quasi-Frieze Week (excluding Regent’s Park fairs) in early October for their live program of performances, curated by Victor Wang, the art director of the M. Woods Museum in Beijing.
The Frieze art fair now plans to lease the galleries (2,135 sq. Ft. And 4,324 sq. Ft. Each) on a more permanent basis – design applications have already been submitted and an architect has been appointed for the two spaces. Details are scarce so far, but a Frieze spokesman says they can confirm that the Frieze art fair plans to lease premises at 9 and 9a Cork Street to create space for ambitious exhibition projects.
A Pollen Estate spokesman says that since the outbreak of the pandemic, Pollen Estate has worked closely with the community in East Mayfair to provide rental-free periods were needed to help businesses get through these unprecedented times.
Pollen is still eager to support everyone during this period, so they look forward to the rapidly approaching vaccines, hopefully, allowing the trade to return to normal again. While details about the gallery’s space have yet to be confirmed, it will undoubtedly give the Frieze brand a physical presence and curatorial platform at a time when large-scale art fairs are still problematic.
Art fairs 2021 – expect spring unrest, summer crush, and maybe even a return to normal
After a year of cancellations, international art fairs 2021 like Art Basel, Frieze, and Tefaf are vying for attention in an already crowded year. 2020 was a big year for most businesses, but especially for art fairs – starting in March, it was almost over for large-scale international events.
Without coronavirus cancellation insurance, many companies have lost a lot of money, so it’s no surprise that fair organizers are still nervous in early 2021 as recurring waves of the virus make many reluctant to attend events until at least summer.
Mark Spiegler, global director of Art Basel says that based on virtually all current projections, we can expect a massive introduction of the vaccine by mid-year and we will start to see a return to international travel. He added that this will not be the art world as we have known since 2019, but we know that people are eager to see art again in person.
Asia opens up
At the end of 2020, many physical events took place in Asia (including two major fairs in Shanghai and Fine Art Asia in Hong Kong in November). January’s Main Event was the third edition of SEA Focus in Singapore, avoiding the date clash that happened to Taipei Dangdai in 2020, as the third edition of the Taiwan Fair has been postponed and will now run from July 2nd to 4th.
In the Middle East, Art Dubai announced that it would open a live fair from 17 to 20 March, complemented by a new artist-led program consisting of live performances and personalized experiences around Dubai.
One of Turkey`s leading art fairs Contemporary Istanbul will run from April 27 to May 2.
Tefaf plays it safe
In a typical year, March will mark the first world catastrophe. But the pandemic has already triggered a retreat at a later date – in particular, the postponement of the European Fine Arts Fair (Tefaf) in Maastricht and Art Basel in Hong Kong.
Last year’s fair was closed ahead of schedule when one of the exhibitors tested positive for the virus. This year, the fair has already been moved from mid-March to May 31 to June 6. Hidde van Seggelen, chairman of Tefaf, says that by moving the dates of Tefaf Maastricht to later spring, they will make physical presence possible, safe, and comfortable for exhibitors and guests.
The fourth Tefaf New York Spring at Park Avenue Arsenal is still running May 7-10 at the time of writing. Tefaf was not the only fair to be hit by the virus: it is believed that numerous dealers and visitors contracted it at the Armory Show in New York last March.
But the fair has already decided to move its 2021 event from March 9 to September 12 and move from Piers 90 and 94 to the more central Javits hub in Hudson Yards. The decision to move the fair from March to September is permanent.