Multimedia technologies are increasingly penetrating not only into the business sphere, but also into the cultural space. Until recently, audiovisual technologies was used only at temporary exhibitions and in galleries, but today it is increasingly used for permanent exhibitions.
Modern multimedia solutions allow a museum to interact organically with visitors, not only with museum content. Trying to please its visitors, the museum is organized so that the viewer receives most of the information through various visual technologies. They are considered by the museums as the main entrance point to any exhibition information – from wi-fi in the halls and QR codes at the walls to interactive video installations with the surround sound.
All this allows immersing the visitors into the atmosphere of an event or an epoch, gives an opportunity to consider in details the virtual exhibits that can be physically located in other museums, represent reconstruction of the lost and turn the excursion into a fascinating spectacle.
The world of modern theater, museum, exhibition or art-installation is already inseparable from the world of technology, and often technological solutions are developed to order a cultural object and especially for it. Today, technology is not just a means of expressing artistic thought or presenting information, or even a way to ensure security or inform guests, it is pure marketing – a way to attract an audience, often lazy, tired of the volume of boring information, requiring, as many centuries ago, “spectacles”, but “spectacles” interactive, unusual, fascinating.
The world practice of installations of modern audio-visual and information and communication equipment on cultural objects amazes the imagination of the average person, here and 3D technology, with which you can touch and “twist” relics, and a variety of combinations of projection and screen technologies, technologies of augmented and virtual reality, allowing you to create illusions and projections, to involve the visitor in the event, in another era, making him “live” part of the installation, performance or exhibition.
Museums, whether modern or classical, also try to keep up with progress. For those who love art, but do not have the opportunity to travel much, there have long been virtual tours of museums in different countries. The fashion trend – to combine art and attraction – has long caused critical reviews of museum workers all over the world. However, multimedia technologies, which a few years ago were tested only at temporary exhibitions, are now increasingly used in permanent exhibitions.
MoMA (USA, New York)
Innovations are not always presented only in scientific museums, for high-tech art it is worth going to the New York Museum of Modern Art. And it is clear why. Here are regularly presented installations that use various modern technologies. They change so quickly that it is difficult to trace them. One of the brightest exhibitions of this type was the project Rain Room. If you look at a photo, it is not quite clear what is the complexity and technology of the exhibition. But the answer is quite simple – you cannot get wet under this rain! Human movements are controlled by water jets.
Newseum (USA, Washington)
Media fans are dedicated to… An extraordinary museum of news journalism is located in Washington. On the wall of one of the galleries you can see the first pages of newspapers from around the world, but sometimes they appear on the building of the museum itself. In the museum, you can find everything related to journalism. In the newsroom, visitors can take a microphone, stand in front of the camera and read the text of the news. On the “Hot Chair” you can feel the magic and pass the test for professional suitability. Interactive kiosks of the Center for Ethics offer visitors to answer daily questions for professional journalists, but they should try to answer them correctly.
Bible Museum (USA, Washington)