5 Areas of Selling Art You Should Be Aware Of


Art is one of the most unique and special things in the world, and it’s no wonder that it has been used as a form of communication for centuries. Selling art is a delicate process that requires attention to detail and knowledge about the market.

If you’re looking to start selling art, you need to be aware of all the different areas you need to know about. This article will look at five key areas you should be mindful of when selling art.

1. Pricing

When pricing your art, it’s important to consider a few things: the market, your goals, and your audience. First, understand the market. Do you have any existing customers interested in purchasing your work? How much are they likely to pay? Is there a certain price point that you’re comfortable with?

You need to be able to set a price that’s fair and reasonable but also high enough to cover the cost of materials and labour involved in creating your art. Once you’ve determined what the market is willing to pay for your work, it’s time to set your price accordingly.

2. Distribution

When selling art, it’s important to ensure that your artwork is distributed correctly. There are a few different ways this can be done, and each has its advantages and disadvantages.

The most common way to distribute art is through galleries and art dealers. This is the most traditional way of selling art and is usually the most expensive. Galleries typically have a higher selling price because they take a percentage of the profit from the sale.

Another way to sell art is through online platforms like eBay or Amazon. This option is cheaper than galleries, but you don’t get any benefits of having a gallery represent your work. For example, you don’t get help with marketing or PR.

3. Artwork Format

It is important to ensure that your artwork is in the correct format. This means you need to convert it into a digital file so buyers can see and purchase it. There are several different formats that you can use, but the most popular ones are JPEG, PNG, and GIF.

JPEG is the most common format because it’s easy to compress and save space on a computer. PNGs are good for displaying high-resolution images without sacrificing image quality, while GIFs are best for displaying cartoons or illustrations.

Once you’ve converted your artwork into a digital format, include all necessary files with your sale. This includes your copyright information, product description, and contact information for buyers’ questions. It’s also a good idea to have images of the actual artwork so buyers can get an idea of what they’re buying.

4. Shipping and Handling

What is the cost of your shipping and handling? This includes any fees associated with mailing or transporting your artwork and any potential taxes that may apply.

Shipping can be costly, and it’s important to keep this in mind when pricing your artwork. You may consider offering free shipping on orders over a certain amount or charging a lower fee for shipping within a certain region. You can use fine arts shipping services to get these items to the buyers.

You should also know any delivery restrictions your destination country might have. For example, some countries prohibit the shipment of artworks larger than a certain size or weight.

As the seller, ensure you have accurate information about your shipping options so you can calculate the correct costs associated with them. You’ll also need to factor in processing time and potential customs delays.

5. Warranty and Insurance

You must protect your artwork from any damage or loss. This is especially important if you’re selling your art online, where there’s a greater chance of it being damaged in transit.

One way to do this is to include a warranty with your artwork. This will assure buyers that you’re responsible for any defects in the artwork when they receive it. If something happens and the artwork is found to be defective, you’ll be liable to repair or replace it.

You should also insure your artwork against theft or destruction. While this isn’t mandatory, it can help cover your costs in case something happens and someone tries to steal or destroy your artworks while they’re still on your premises.


Selling art is a complex and challenging process, but with the right preparation and knowledge, it can be a very rewarding experience. If you’re interested in selling art, you need to be aware of the trends and developments happening in the art world.

By understanding these things, you’ll be able to create a better strategy for your business.


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