Yujie Jiang Finds AR Technology A Powerful Visual Tool for Storytelling and Interaction Design

Augmented Reality is changing how the world interacts with each other – from art installations in museums, online digital games, educational supplements for schools, and practical try-on tools at malls and stores. Visual designer, Yujie Jiang, is studying how AR technology works to make immersive and compelling visuals to improve interactive experiences. She believes AR technology is a powerful storytelling tool to educate and inspire people and change how people interact in the future. 

AR provides an excellent chance for real-time interaction, bringing together the virtual and real worlds. It crosses multiple sensor modalities, creating countless opportunities for visual design and giving people a multi-sensational interactive experience. 

The Power of Science exhibition at the Philip and Patricia Frost Museum of Science in Miami uses AR technology in interactive games to educate its visitors on the science behind natural disasters. Jiang has a wide array of skills in the graphics, motion design, and interaction fields and was tapped to deal with the exhibits UIUX design, 3D visuals, and motion designs. She said the goal was to think like the audience – engagement, and feelings mostly – to tell a story with effective visual elements. “I need to choose every element showing in the game carefully, and the process requires attentiveness and patience,” Jiang said. Jiang works with the scientists and subject experts to create an immersive interactive AR experience that will educate the visitors on the hazardous impact of hurricanes by not intimidating the audience.

Jiang attained her master’s degree in Fine Arts – Design and Technology at Parsons School of Design. Since this time, she has managed to achieve her career goals. Jiang said the focus on technology and design was not to limit herself with traditional graphic design and to have a better grasp of design skills. The visual designer in the creative technology industry said she wanted to use the power technology leveraged into an art that could benefit humans.

Being active in the technology industry, Jiang is aware of the issues raised by emergent technology on human life, which people often fail to see. She believes AR could be a useful medium for this situation.” Jiang said it gives people a chance to really see the hidden reality. 

Along with her team, Jiang took part in the MIT Reality Virtually Hackathon to look at the negative influences high-tech products created and boost public awareness about them. The group came up with an AR app that lets people scan their electronic devices and find the product’s hidden stories, for example, the energy put into the manufacturing process, people who worked behind, the efforts of logistics devoted, etc. This AR app uses animated 3D visuals to help change people’s perspectives with the product and technology they encounter daily and allows people to learn about the relationship between their lives and the technology in a more comprehensive picture. 

Jiang puts her practice forwarding AR technology as a powerful visual tool and medium to unveil valuable stories. Visual experiences take up to 80% of our overall sensational experience, and AR technology has brought visual design from the graphics level to a multi-dimensional experience. Exploring the possibilities that AR technology could bring to tell valuable stories and, in addition, completing the visual experience is what Jiang, as a pioneer visual designer, continuously endeavors.

You can learn more about Jiang by visiting https://www.simplyujie.com/.