International wellness company, Lycored, has teamed up with Craig Burrows, a renowned photographer recently featured in National Geographic for using a unique ultraviolet-induced technique to capture the hidden beauty of flowers. Lycored was inspired by Craig’s work to illuminate the power of nature, which is now beautifully on display in the Nature’s Rainbow digital garden on Lycored’s site.
“I was intrigued by the request to photograph golden tomatoes because of the fluorescence of phytoene and phytofluene, which are often-overlooked and ‘invisible’ carotenoids,” shared Burrows. “I picked my favorites for the shoot – one with tiny and bright speckles, one with some mesmerizing patterns, and one which showed both red and yellow pigmentation in the skin.”
Craig’s remarkable images reveal the ‘invisible glow’ naturally found in the golden tomatoes that power Lycored’s new wellness extract, which is designed to help skin age gracefully from the inside out. Craig has now applied his technique to fruit for the very first time in this exclusive project for Lycored – revealing the stunning natural fluorescence that is virtually undetectable to the naked eye.
“Just as our golden tomatoes have an invisible glow, we know that immediate skin health and appearance is all about achieving a glow from within. LumenatoTM has been created to give consumers that inner glow and we wanted to express that visually. Craig agreed to take on this one-off project to capture the hidden beauty of our hero fruit and we’re delighted with the results. As his remarkable images show, the nutrients we love are not only great for your skin but look fantastic too,” shared Zev Ziegler, Head of Global Brand & Marketing, Health at Lycored.