## ARTnews Details How It and 200 Partners Use Cookies, IDs, and Consent Controls Under GDPR
A familiar pop-up has become a defining feature of modern media: the cookie and privacy notice. On ARTnews, that notice lays out, in unusually granular terms, how the site and its advertising and analytics ecosystem handle personal data, and what changes when a reader chooses “I Accept” versus “Reject All.”
According to the notice, ARTnews and “our 200 partners” may store and access personal data on a user’s device, including browsing data and unique identifiers. The stated aim is to support a range of functions that span advertising delivery, audience measurement, personalization, and service improvement.
### What consent changes
The notice explains that selecting “I Accept” enables tracking technologies tied to the purposes described. Choosing “Reject All” or withdrawing consent disables those trackers. ARTnews also notes a practical consequence: if trackers are turned off, some of the content and ads a reader sees “may not be as relevant.”
Users are told they can reopen the consent menu at any time through a “Manage Preferences” link at the bottom of the webpage (or via a floating icon at the bottom-left of the page, where applicable). The notice states that any changes take effect within the website.
### How long choices are stored
Under the GDPR section, ARTnews says the selections a user makes about purposes and vendors are “saved and stored locally” on the device for up to one year. The notice also describes that these choices are communicated as digital signals, such as a string of characters, so participating entities can respect the user’s settings.
### The purposes listed, in plain terms
The notice describes a broad set of processing purposes, including:
– Storing and/or accessing information on a device
– Measuring content performance
– Developing and improving services
– Understanding audiences through statistics or combined data sources
– Creating profiles to personalize content
– Personalized advertising and content, plus measurement and audience research
It also includes “special purposes” that focus on technical delivery and preference signaling, such as ensuring compatibility of content or ads and saving and communicating privacy choices.
### Partner counts by category
ARTnews’s notice attaches partner counts to several categories, offering a snapshot of how many vendors may participate in each function. Among the figures cited:
– 137 partners: “Deliver and present advertising and content”
– 120 partners: “Save and communicate privacy choices”
– 116 partners: “Identify devices based on information transmitted automatically”
– 154 partners: “Performance Cookies”
– 65 partners: “Measure content performance”
– 147 partners: “Develop and improve services”
– 123 partners: “Functional Cookies”
– 120 partners: “Understand audiences”
– 50 partners: “Create profiles to personalise content”
– 123 partners: “Targeting Cookies”
The notice also references a “List of Partners (vendors)” and “List of IAB Vendors,” indicating participation in an industry framework for ad-tech consent and vendor disclosure.
### Why it matters
For readers, the immediate takeaway is control: accept, reject, or fine-tune preferences, with the ability to revisit those settings later. For the broader media ecosystem, the notice is a reminder of how much of today’s publishing infrastructure depends on consent-driven data flows, from basic site performance metrics to the more complex machinery of personalized advertising and audience profiling.
