This September, the Museum of Modern Art in New York will open “Ed Ruscha / Now Then,” a comprehensive retrospective of Ruscha’s remarkable, 65-year career, which will run through January 2024.
In Artnet’s Important Photographs auction, now live though March 30, several works speak to the lasting influence of the American master Ed Ruscha within the world of photography. In addition to four gelatin silver prints from Rushca’s series, the sale includes Vik Muniz’s homage to Ruscha’s (1965–66) as well as Stephen Shore’s Ruscha-inspired
Ed Ruscha, (1970)
As a photographer, Ed Ruscha’s work typically captures seemingly everyday images—views from his travels and scenes from across the country, particularly in his new home of Los Angeles. Moving to L.A. after growing up in Nebraska and Oklahoma City, Ruscha was drawn to the urban sprawl and architectural language of Southern California.
His series depicts empty spaces on the outskirts of Los Angeles in 1970. The series was printed in 2003 in an edition of 35, with each work titled to note their locations. With symbols such as the 76 Gas logo, the images speak to California’s urban sprawl and car culture—two essential themes in Ruscha’s oeuvre—as well as Rucha’s uniquely deadpan representation of banal urban landscapes.
Drawing from Ruscha’s numerous paintings of another gas station, the , contemporary Brazilian artist Vik Muniz appropriates the motif in his own series titled . Here, Muniz reinterprets iconic Ruscha paintings like (1962) and, as with this particular lot, .
In (2008), Muniz references Rucha’s road tripping legacy as well as cross-medium experimentation by using gnarled scrap metal to represent the station on fire. Also taking inspiration from Ruscha, Muniz presents his work in series to blend commercial imagery and fine art.
Ruscha famously documented road trips across America, which, on his return, would be presented in books printed in large editions—a well-known example being (1963).
In the late 1960s, a young Stephen Shore first encountered the photographs of Ed Ruscha when curator Kasper Koenig brought him one of Ruscha’s books. Shore was inspired by his innovatively spontaneous and banal photographs: “Ruscha’s work may have caused irritation in some parts of the art world,” stated Shore, “but for me and my friends his books were a delight.”
As he embarked on road trips similar to those that Ruscha conducted in previous decades, Shore developed his style, documenting his travels in rich color. At the time, color photography was associated with commercialism, advertising, and popular culture rather than fine art. Whereas Ruscha’s conceptual photographs were printed in black-and-white, Shore pursued American views in vivid color to mimic real life. His transformation of quotidian scenes heavily influenced the consideration of color photography as fine art.
As Ruscha’s simple titles document the locations of the , Shore too applies a similar cataloging, basing his titles on the location and exact date of the image. In 2015, the Museum of Modern Art in New York held a major retrospective of Shore’s work. Although the museum has been collecting pieces by Ruscha since 1968, they will not have held a solo exhibition of this seminal artist’s work until the forthcoming show slated for later this year.