The Back Room: It’s Gogo Time


This week in the Back Room: Larry’s life and legacy, Zwirner on Zwirner, cultural infrastructure accounting, and much more—all in a 7-minute read (2,084 words).


Top of the Market

The Lion in Winter

Larry Gagosian, 2017. Photo: Harold Cunningham/Getty Images.

The talk of the art market this week has been the ’s mega-profile of mega-dealer Larry Gagosian, almost inarguably the definitive account of the 78-year-old titan’s life, career, and perspective to date.

The first notable aspect of the profile is that it exists at all. The notoriously press-averse Gagosian agreed to multiple sitdowns with writer Patrick Radden Keefe, author of the acclaimed Sackler family takedown tome , as well as an incalculable amount of the ’s famously rigorous fact checking to bring his story to life. The end result runs almost 18,000 words. (The audio version clocks in at just under two hours.)

Keefe’s reporting doesn’t upend the prevailing wisdom about Gagosian. Instead, it sharpens the consensus to a more exacting edge than ever. If you want to understand what makes the man once dubbed “Gogo” so unrelenting and so singular, the profile offers at least three answers…

1. Profits Beat Purity (But Not the Law).

One of the most telling takeaways comes when Gagosian admits that ethical question marks about a client should never stand in the way of a good deal. “If the money is correct, if the transaction is correct, I’m not going to be a moral judge,’” he told Keefe.

The profile documents Gagosian’s relationships with an array of major collectors with major baggage. The rogue’s gallery stretches from the U.S. to the far corners of the world.

The stateside list includes Leon Black, the embattled financier and Jeffrey Epstein associate; Steven A. Cohen, whose hedge fund paid a $1.8 billion fine after pleading guilty to insider trading; and Sam Waksal, the pharmaceutical giant who pleaded guilty to securities and bank fraud, obstruction of justice, and perjury, to name a few.

Then there are the emirs and oligarchs. Keefe notes that Gagosian has been doing “a lot of business” with the UAE despite its “appalling record on human rights.” He also chronicles Gagosian’s decades of dealings with some of Russia’s richest collectors, including Roman Abramovich and Mikhail Fridman.

But once Abramovich was sanctioned by the E.U. after Russia’s invasion of Ukraine, a source told Keefe that Gagosian emailed his sales directors to make clear that “You cannot jeopardize the gallery to sell to these people,” not even through “their fake businesses in Liechtenstein.

The distinction is fine but important: Gagosian has built his empire on transactions made in ethical gray areas. But the law is still a red line—at least, when buying or selling to someone who has crossed it risks bringing down the palace.

2. Personal Impropriety Has Shadowed But Never Sullied Him.

Gagosian was dogged by rumors of all kinds during his rapid rise in the 1980s, but perhaps the most persistent concerned his alleged habit of making lewd phone calls to women.

Although Gagosian refutes the accusations, Andy Warhol wrote about the calls in his diaries and even warned (or gossiped) about them to others, including photographer Paige Powell. Keefe also spoke to a woman who recounted receiving just such an obscene call after meeting Gagosian four decades ago—an account corroborated by her husband and a close friend.

“When I told Gagosian about my conversation with the woman, without sharing her identity,” Keefe writes, “he said, flatly, ‘Not true. Never happened. Never. I’m not that kind of guy.’ In any case, the consensus among people who say that Gagosian made harassing phone calls is that he stopped.”

Gagosian and his gallery have largely steered clear of personal misconduct scandals in the roughly 30 years since, with one recent exception: the 2020 allegations that Sam Orlofsky, one of Gagosian’s top directors, had exhibited sexually predatory behavior toward multiple women, including gallery staff.

An investigation led to Orlofsky’s firing and a companywide declaration from the founder that there was no place for such behavior at Gagosian. Whether his stance was more a result of personal evolution or recognition of changing social mores (and legal standards), the episode contrasts sharply with the controversy-courting Gagosian of the ‘80s.

3. Stopping for Any Reason Is Unthinkable.

One of the more vulnerable moments in Keefe’s profile details a 2020 exchange between Gagosian and in-demand British artist Issy Wood, who he had been courting for weeks in hopes of adding to the gallery’s roster. Keefe writes:

“Wood wanted to know about the gallery’s long-term future, so she asked, ‘What will happen when you die?’

‘What the fuck is wrong with you?’ Gagosian exploded. ‘Talking about my death when we’re trying to have a meeting!’ Wood now concedes that this wasn’t very diplomatic. But she wanted an answer, and she was ‘pissed at him.’”

The moment shows the mega-dealer’s reticence to admit that his 19 galleries, which rake in about $1 billion annually, will one day need to be managed by someone else. He also downplayed the idea that his recently formed board of advisors, featuring the likes of Sofia Coppola, J. Tomilson Hill, and Jenny Saville, relates to succession planning “per se” (as did the actual board members, in Keefe’s estimation).

Gagosian also told the writer that even retirement is impossible for him to consider, saying, “I enjoy what I do… I don’t know what else to do.”

This gels with numerous assessments of his genius lying in a mix of extreme ambition and extreme tunnel vision. The profile ultimately suggests that this concoction may be both a gift and a curse for Gagosian, the man, and Gagosian, the gallery.


The Bottom Line

For now, Keefe’s profile of Gagosian may be the most comprehensive portrait we have of the dealer who has most powerfully shaped the art trade in the post-Leo Castelli era. (A forthcoming unauthorized biography by Michael Shnayerson will challenge for that honor.) Still, it leaves some of the most tantalizing questions surrounding him unanswered.

How will the already-sprawling gallery continue expanding at a pace that matches its founder’s voracious appetite? What will happen to Gagosian’s business when mortality finally does catch up to him? Will he in fact donate his expansive personal collection to a public museum, as he has suggested, or will he follow the private foundation route, like many of his wealthiest clients?

Keefe’s reporting implies that not even Gagosian himself may know the answers yet (and may never). Even so, the past 40+ years have proven that his legacy as a dealer, an innovator, and most of all, a hustler (in the most positive sense) are already secure—and like it or not, the rest of us are all living in the art market he built.

[Read More


Paint Drippings

This week’s Wet Paint was still being mixed at newsletter time, so here’s what else made a mark around the industry since last Friday morning…

Art Fairs

  • Frieze Seoul announced programming details for its second edition (September 6–9), including screenings of video works by 14 Korea-based artists and the inaugural edition of Frieze Music Seoul, featuring a performance by Korean rapper Colde. ()
  • Expo Chicago named Amara Antilla and Rosario Güiraldes as curators for the 2024 edition of its In/Situ section, which focuses on large-scale and site-specific works. ()
  • Germany‘s government announced that it will subsidize Berlin galleries as much as €12,000 ($13,000) to participate in up to two art fairs per year domestically or abroad. (Artnet News)

Auction Houses

  • You already know that Gustav Klimt’s  was the most expensive lot auctioned in June, but we rounded up the 14 runners-up, too, including works by Fu Baoshi, Cy Twombly, and Lucian Freud. (Artnet News Pro
  • Christie’s opened a two-part, 150-work exhibition of modern and contemporary art from the Arab world at its London headquarters as part of a bid to amp up global demand for the genre ahead of a forthcoming live sale this fall. (Artnet News)
  • Total sales across three major South Korean auction houses reached only ₩61.3 billion ($47.9 million) during the first half of 2023, a decline of 47 percent by value compared to the equivalent period in 2022, per new research from the Korea Art Authentication and Appraisal Research Center. []


  • In roster news, Pace now represents British abstract painter Pam Evelyn (who also works with Massimo de Carlo); Jack Shainman added Jessie Krimes, the formerly incarcerated artist and cofounder of the Center for Art and AdvocacyHales added British painter Laetitia Yhap; and Sargent’s Daughters added Bogotá-born, L.A.-based Yaron Michael Hakim. (Press releases).
  • In real estate news, David Zwirner took the $50 million budget earmarked for a Renzo Piano-designed, 50,000-square-foot gallery on West 21st street in Chelsea and redirected it to two projects: a forthcoming Annabelle Selldorf-designed, 18,000-square-foot gallery on West 19th Street, and a 36,000-square-foot office space on West 20th Street that opened last month; and Schoelkopf Gallery, a specialist in American art from 1875 to now, will relocate from the Upper East Side to a new location at 390 Broadway in Tribeca this fall. () 
  • Gagosian has launched an advisory service to build collections of rare books, with a focus on 20th and 21st century art tomes. The enterprise is run by the gallery’s rare books specialist, Douglas Flamm, who has been in the role for seven years.  (Artnet News)


  • South Korea’s finance ministry greenlit plans to build a ₩118.6 billion ($93.5 million) art museum in the heart of Seoul to house the 23,000-piece collection of the late Samsung chairman Lee Kun-hee. (Yonhap
  • The Broad hired former Kickstarter exec Elyse Mallouk as its first ever chief strategy officer for audience and community and named Eva Seta, who most recently ran comms for L.A.’s Museum of Contemporary Art, as its next director of marketing and communications. (Flaunt)
  • Amada Cruz, former CEO and director of the Seattle Art Museum, will be the Santa Barbara Museum of Art’s next CEO and director. Cruz will take over for the retiring Larry J. Feinberg, who has held the same dual role for the past 15 years. ()

Tech and Legal News

  • Joe Lewis, the billionaire British art collector and currency trader, was charged with 16 counts of securities fraud and three counts of conspiracy in New York this week stemming from what U.S. Attorney Damian Williams labeled a “brazen insider trading scheme.”  (Artnet News)
  • Former MoMA chair Leon Black reached a $62.5 million settlement with the U.S. Virgin Islands over claims related to his extensive ties to convicted child predator Jeffrey Epstein, but on Tuesday, the Senate Finance Committee announced that an ongoing investigation into Black’s taxes, estate planning, and other financial dealings with Epstein had already turned up “serious tax issues and other concerns with trusts and structures”—while a new lawsuit accused Black of raping and sexually assaulting a mentally disabled minor in 2002. (Artnet News
  • The judge presiding over the court case against Lisa Schiff partly restricted what Schiff can sell or access in terms of both her personal assets and the proceeds from sales of the artworks under scrutiny. (Artnet News)


“There must be 10 good artists, but he represents 30 or 40.”

—Ninety-year-old art-dealing veteran Rudolf Zwirner, father of David Zwirner, on the roster at his son’s mega-gallery. (FAZ)


Data Dip

The Culture Sector’s Rebar Rebound

Courtesy of AEA Consulting.

Courtesy of AEA Consulting.

Global investment in cultural projects further rebounded from pandemic lows last year, according to the latest Cultural Infrastructure Index. While the pipeline for such projects was more robust than ever, the number finished dipped modestly from 2021, which saw a glut of completions due to pandemic backlogs.

AEA Consulting crunched the numbers for its seventh annual report. Here are three key takeaways…

  • A whopping 225 new cultural infrastructure projects were announced in 2022—the highest number recorded since AEA began tracking the sector in 2016, and an almost 30 percent increase from 2021’s total of 174 projects. 
  • Museums and galleries still lead the pack, with 110 new projects planned and 97 completed in 2022.
  • The value of all cultural infrastructure projects also increased by 13 percent year-over-year, from $6.5 billion in 2021 to $7.3 billion in 2022.

But, but, but… AEA notes that “while the volume of projects has increased, the value of investment remains consistent with 2016, representing a reduction in real terms.” In other words, when you adjust for inflation, the numbers leave something to be desired—for those of us invested (emotionally if not literally) in cultural venues, at least.


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