Some businesses thrive on products, while some thrive on services. Art galleries and museums are amongst those businesses that thrive on experiences. Post the covid scenario, art galleries saw a setback and faced difficulties attracting the patrons of art. However, in this Internet-driven world, can it be difficult to reach your target audience? Well, the Internet has made it easier to get in touch with your audience. All you need is an evolving marketing strategy that actually works.
Since we are talking about digital marketing, you must be wondering how an art gallery benefits from it. Well, digital marketing is the Supercard that every business could leverage for their benefits and goals. With apt marketing strategies, you can design interactive multimedia content for your art galleries and lure visitors in.
I am here with 7 creative marketing strategies that work with certainty and are sure to make your art gallery a hit name.
- Mark your presence on Social Media
Everyone is on Social Media. It is the best marketplace where people consume hours of content every day. You surely cannot miss this opportunity. Instagram, Facebook, Pinterest, Snapchat, and YouTube top the social media channels. Find the platforms most relevant to you and create your profiles. Start with 2-3 platforms and then proceed as the change demands. Now, draft a different marketing plan for each social media platform. And create an active presence there.
- For Instagram, you need a stack of images and videos to create posts and reels. Always post stories and gain engagement. Target your audience and cater to your content accordingly.
- Facebook is the perfect platform to announce new exhibitions, collections, and artist collaborations. Use Facebook to run paid ads. And, while we are at it, Video ads gain the most interaction. Choose the theme of your video and start creating them on video maker tools. If you are displaying the collection in some renowned place, use paid ads to target the audience in that demographic. Well, the ways to be creative are endless.
- Pinterest could serve as a visual scrapbook. After all, art is all about visuals. Get clear professional shots and use Pinterest to display your collection.
Create a comprehensive strategy for each platform and link them to a website, blog, or landing page. The ultimate idea is to convert the viewers by encouraging them to take a call to action. Pay special attention to the content that goes to your social media platforms. The quality of the crowd it attracts would affect the result of your marketing strategies.
- Create compelling Email Campaigns
Emails are still the best way to reach your target audience, and email marketing even today offers concrete results. However, you can be creative with your email campaigns by adding visual and interactive elements to them. Embedding a video to your Email campaign will increase the chance of the email being read by 57%. Use this statistic to your advantage and add a video to emails you send.
Now, what kind of videos can you make?
- Introductory videos
- Announcement videos
- Promotional videos
- Collection videos
- Experience videos
- Narrative videos
You must be wondering how to create a promo video or an introductory video for your art galleries. Well, it’s simple. Make use of an online video maker to edit and create compelling videos.
Now, how do you implement email marketing? Create an email list by collecting information from your visitors. Persuade them to subscribe to your weekly/monthly newsletters. Make efficient use of emails to educate readers about art galleries and upcoming events.
- Create blogs
You can capture relevant traffic on the web with engaging blog content. Offering information is the best way to generate organic traffic and new leads. Besides, writing blogs is a cost-effective marketing strategy that will reward you for a long time. Ensure that you use targeted and specific keywords to attract web traffic. Make use of pictures and videos to enhance engagement on the blogs. The best type of blog is an amalgamation of texts, graphics, videos, and statistics to enhance readers’ understanding.
Be consistent with your blog posting. Ensure that you post information-enriching blog posts. This would naturally bring you up on the ladder of SEO ranking and improve your visibility and searches.
- Get Visible
SEO aspects need to be undertaken seriously. Use targeted keywords across all your marketing strategies to enhance your visibility. Find niche keywords that are related to you. Make it easier for your targeted audience to find you. Ensure that all the information and context they would require for visiting you is available on the web. Create a brand image and create stories to enhance that image. Always have compelling videos embedded somewhere on the web. It would gain quick views and quicker popularity.
- Collaborate with your artists
Artists have phenomenal fan followings. Collaborate or partner with them to promote artwork, the announcement of upcoming exhibits, and fun events. This will help art patronages find you easily. Social media platforms make collaborations easy and rewarding. When you promote an artist, and the artist promotes your museum, people will find their way to you, resulting in brand visibility.
- Host talks
Touch areas around your industry to capture people’s attention. Host talks with artists, industry specialists, and opinionists. You can go live on social media, host webinars, and create compelling youtube series around specific topics. YouTube series is a perfect way to create a solid foundational brand image and connect with viewers interested in gaining knowledge. Go a step further and invite guest bloggers to write on your website. People like gaining knowledge, and when you offer them a source, they will get back to you in terms of increased brand engagement.
- Offer Giveaways
Who doesn’t like receiving gifts or free services? Everyone does. Giveaways are proven effective marketing strategies for all kinds of businesses. You can organize quests and competitions and host giveaways for your active participants.
Wondering, what could be giveaway strategies for art museums?
- Free couple dinner at a renowned restaurant
- Tickets of access to private art display
- Free art gifts
- Art supplies for artists
So how do you make giveaway work? Start gaining momentum on social media pages. Encourage people to participate. Run ads to make giveaways prominent. Host them frequently and stay in touch with the participants through Emails.
These marketing strategies would all work in cohesion with the others. You can’t implement one strategy and expect tremendous results. You have to work on all these strategies together and be consistent with them. The results may take some time, but digital marketing strategies indeed work. Also, it is no rule to work within the boundaries. Get creative with your ideas and experiment. Be authentic and show that to the world.